Apple Inc is holding an event on 15th September, the iPhone maker said on Tuesday, without disclosing further details.
Apple said it will stream the event from its campus in Cupertino, California. It usually announces new iPad and Watch products during the month of September.
While the company usually launches new versions of its iPhone in September every year, Apple in July had warned of a delay by a few weeks due to coronavirus-induced supply chain snags. The event will be streamed on the company’s website from its campus in Cupertino, California, Apple said, without providing further details.
The iPhone maker’s typically cryptic invitation for media read: “Time flies”. Apple, known for splashy launches packed with hundreds of journalists at its campus, would be forced to tone down some of the excitement this year with the event running virtually for the first time due to COVID-19.
“I wouldn’t count on the iPhone 12 being part of an unveiling. With so much hype around the expected 5G capability, timing will be everything and this delay could prove a big issue for Apple,” Investing.com analyst Haris Anwar said. Analysts have suggested that is likely to schedule a separate event later for the launch of new versions of the iPhone.
“If they’re unable to launch in October, then it could seriously hurt sales in the crucial holiday season, where many will be looking to replace their phones with newer models,” Anwar added.